Loctite Super Bonder Reality Show

July 4, 2005 | Links

An on-line advert for a Brazilian glue - Loctite Super Bonder - [via].

In a move of marketing genius a Brazilian glue company have used their glue to stick a computer monitor to a wall. They turned it into a reality show by pointing a web cam directly at the monitor and adding a clock to see how long it holds. As I write this we’re on day 35, and it’s far more exciting than Big Brother.

To prove it’s real you can send messages to be displayed on the monitor. It would be quite a cool idea if it wasn’t for the inconsiderate person who was sitting there hammering their own website address into the message box, thus advertising their site. Hopefully the glue people will realise soon and ban the offending computer so we can all get back to swearing at talking to each other.

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