All the gaming blogs I read this morning have announced the official name of the Nintendo Revolution (see above).
To me the name is a little suspect. It looks ok on paper, but saying it out loud just encourages toilet humour.
As in â€œwe.â€
While the code-name â€œRevolutionâ€ expressed our direction, Wii represents the answer.
Wii will break down that wall that separates video game players from everybody else.
Wii will put people more in touch with their gamesâ€¦ and each other. But youâ€™re probably asking: What does the name mean?
Wii sounds like â€œwe,â€ which emphasises this console is for everyone.
Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.
Wii has a distinctive â€œiiâ€ spelling that symbolizes both the unique controllers and the image of people gathering to play.
And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.
So thatâ€™s Wii. But now Nintendo needs you.
Because, itâ€™s really not about you or me.
Itâ€™s about Wii.
And together, Wii will change everything.
I can see there will be some interesting adverts coming out "together, Wii will change everything".
The name is growing on me but it's not going to help in the ever present console wars.
You can see the official nintendo site here - revolution.nintendo.com (been a bit temperamental here). BTW wii.com was first bought in 1994 and doesn't appear to be used for anything - I was going to buy wiiwii.com but someone bought it yesterday.