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Home › Links › “Advertising” – The Million Dollar Homepage for real
August 3, 2006 Print Preview
Design Asides is reporting on a new advertising campaign in Holland simply called "Advertising".
The Sandberg Institute in Amsterdam is emulating the Million Dollar Homepage on a grander scale and selling off “pixels†on their façade. Called Artvertising, the project has already attracted the likes of Nike and Philips.
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One Response to ““Advertising” – The Million Dollar Homepage for real” Leave a reply ›
Local regulations aside, it's a good idea from a marketing point of view. I'd be interested in the measurement of the referrals from this form of advertising though. It can't be cheap!!!