Archive for December 2006
In game ads don’t work?
Advertising in games is something that has been getting a lot of media attention recently. Some reports say that gamers love it, provided things are in context (ads on billboards in a city for example) and, more recently, they say they don't like it... as mentioned in the report posted on gamesindustry.biz
The audience sampled was only 120 gamers which sounds a little low to me, but the opinion matches those of other gamers I have spoken to about this. ...
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