Batman: The Dark Knight - viral advertising
May 20, 2007 | Links
Pronet Advertising have made a write up for the recent set of viral advertising for the new Batman movie (the good Christopher Nolan ones). I am rather looking forward to the film, partly because I enjoyed the first one, Batman Begins, and partly because pretty much anything Nolan touches become great.
The viral advertising they used for this film is very cool. It combines teaser posters, with film world advertising (Vote Dent) adding in some preview images (the Joker and Dent).
The way they have done it is very cool, and almost guarantees that the people they are targeting, tech literate teens, will find out about the movie.
Bravo Warner Bros.
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May 20, 2007
>> pretty much anything Nolan touches become great
Amen to that.