Miniclip interview

May 23, 2007 | Links

I’m pretty sure that my friends and family think I spend all day at work surfing the web and playing with toys, so I thought I would point everyone to this recent interview with my boss, Rob Small.

Most of Miniclip’s gamers are regulars, coming back several times a month. The challenge, with more than 100 million visits a month, is to keep coming up with new games.

That’s why Small fills the office with kids’ toys; it helps the developers to empathise with their target audience. Miniclip releases a couple of games every week, and each is around three months in the making.

Now that you all know what I do (although a while ago I did mention a few of the things I have done at work) maybe I can get some real work done!

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