Last time I wrote about WPVote I got a lot of feedback on the design of the logo. I was actually quite happy with how it was looking but the comments got me thinking and I soon realised it wasn't as hot as I first thought...
So I spent some time coming up with new variations and thought it would be interesting to get some feedback on them as well.
I designed the variations based on the feedback I had received. The main problem was that the logo composition was unbalanced, with the WPV on the left looking "heavier" than the ote on the right, which made the logo left heavy.
Below are my new suggestions taking into account what people said.
19 Responses to “Building WPVote : Part 4b, The Logo Revisited” Leave a reply ›
A1 (or maybe even the original with the upper case V)
I don't like the heart as a letter (ie V or O) as it may confuse some users. It's better as the hole in the O.
Thanks for the feedback. I'm not convinced by the heart on it's own either. I do quite like the simplicity of A1, but am not sure if it works as well as I'd like.
I'm no logo expert but I think A2 looks the most aesthetically pleasing.
I'm no logo expert either, hence the post
First vote for the all lower case logo too. I wasn't sure if anyone would like that
Without any hesitation: F1!
What I didn't like in the first batch, as I wrote in my previous comment, was how the words "WP" and "vote" weren't enough distinct (for instance in 1st logo, to me it looks like "WPV" and "te" and somehow interconnected by a red hearted circle, but that makes no sense to me.
F1 works a bunch because "WP" and "Vote" are 2 distinct clear parts, thanks to color differentiation. Might be cool with "vote" lowercase, but "Vote" looks like an injunction and add emphasis to the action, and will even help to establish "WPV" as an acronym for the site in tweets.
Definitely, F1 is the one that works the most with me, and none other works. E2 is close, but the red color puts the emphasis on "WP" while I feel that "Vote" is more important.
And, as always, I'm a big fan of the red bold O with the heart. We have a cool favicon here
Hi Ben,
My first impression is that I like F1. The WP and the first letter of Vote should remain Cap letters. The red is a nice color to represent the heart.
I think F1 or the Original #1
Ben, you probably won't like my comment, but you asked for opinions and here's mine.
I don't like any of them, really. Not one strikes me as aesthetically pleasing at all. There are bits and pieces here and there, but when you look at the sum total of the refinements it looks more like a case where I, personally (in a similar scenario), would start over from scratch.
The one thing that should definitely go in here is the o with the heart in it, not only because it makes a good favicon, which it will, but also because it can be the center of a new/differerent idea.
I know you've probably got a tight schedule on this, but I would scrap the ideas thus far and check out alternative routes. For one, I would choose a different font. Somehow it doesn't jell in the above designs. For me, the font is the basic problem. In the letter combination you have to work with, the text gets either too long, too massive or too disjointed (I'm at a loss for the right words here). It looks "clunky", somehow. Not enough flow. That's the only way I can put it.
Logo design is not at all what I've spent any time on, so these are absolute amateur comments and come purely from an emotional and aesthetic response perspective after a comparatively brief glance (you have been looking at these for hours).
Hey Volkher - I'm always happy to hear other peoples opinions and I think all your comments are valid.
A lot of this is entirely personal and it's going to be really hard to find something everyone likes, especially since this isn't something I specialize in. I like the idea of different fonts and am going to be trying out some different options this evening.
I quite like original #1. I don't think any of the refinements are particularly an improvement on any of them -- changing the font colour doesn't really work for me.
I'm partial to either A2 or A3. but in the case of A3 I don't like the blue "WP".
Are you dedicated to the heart element being red? maybe just two tone Grey with the heard being a darker value?
For me, E3 clearly stands out. It would be better with a captial 'V', like the way you usually write it : WPVote.
Easier to read, better focus on the brand, simpler.
In all those, its the best choice
So many mixed options. I am going to try some different fonts and combining multiple font faces to see how they look. I think I am getting closer though - thanks for all the comments. It's definitely helping!
Most people have covered my comments, but just one thing I'd want to add is that I feel the 'V' should definitely be capitalised. If not, the 'o' with the heart seems to stand too proud for me. The heart should be a little more subtle, IMO; not as subtle as the arrow in FedEx, but by making the V capital, it kind of creates a gem of the heart, rather than it being the main focus. If that makes any sense at all...
The V will definitely be capitalised. In fact I think I've now decided which logo to use so if you check out the demo link I sent you you'll see what I did in the end
To ease your mind about this apsect of the new site, I've had a look at it and the whole logo thing is much better and also fits into the context and concept! Like it. I'll get back to you on the rest (which I also like). So, rest easy.
Hey Volkher - thanks for the feedback, I'm glad you like what I ended up with
Looking forward to hearing what you think about the rest of the site.