My outlook on life is quite liberal. In general I am happy for people to do whatever they like, as long as it doesn't affect others in a negative way.
However smoking is something I am very much against. To start with, the whole idea of smoking just doesn't appeal to me. I have never smoked... and I never will. More importantly I have seen the effects of excessive smoking - about a year ago my Grandfather had one of his legs amputated in part due to smoking.
This new advert from an Anti Smoking group in Florida gets the message across in a mildly amusing way that is more likely to be noticed by teens - the likely target audience.
As a piece of marketing this is great. Visually it looks like many games out there now (the HALO series in particular) and you have no idea what the message is until just before the end which means that people into great looking games will take notice. Also notice the the only things shot in the video are buildings, robots and vehicles - the cigarettes are the only killers there!
A great connection to school age youth. Is there any way our health department can download this for use in Tobacco Prevention Presentaions in the schools..?
September 15, 2008