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The E-myth Revisited

Why Most Small Businesses Don't Work and What to do About it

Book cover for The E-myth Revisited

Author Michael E. Gerber

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“The E-Myth Revisited” by Michael E. Gerber is a book that explores the common misconceptions and pitfalls faced by small business owners. It provides insights and practical advice to help entrepreneurs build successful businesses.

Gerber introduces the concept of the “E-Myth,” which stands for the Entrepreneurial Myth. He explains that many small business owners fail because they possess excellent technical skills but lack the necessary entrepreneurial mindset and systems to run their businesses effectively.

The book follows the journey of Sarah, a fictional entrepreneur who struggles with her bakery business. Through Sarah’s story, Gerber highlights three essential roles in every business: the technician, manager, and entrepreneur. He emphasizes the importance of balancing these roles to achieve long-term success.

Gerber also introduces key concepts such as working on your business rather than in it, creating systems and processes, understanding customers’ needs, and developing a clear vision for your business. He encourages readers to adopt a franchise prototype mindset, treating their businesses as if they were already franchises.

“The E-Myth Revisited” is an interesting read. The stories and lessons revolve around physical stores but most of the principles can be applied to online businesses as well. It’s a way of thinking about your business that can help you grow and scale.

Key Points

  1. The Entrepreneurial Myth (E-Myth): Many entrepreneurs fail because they focus solely on their technical skills without developing essential entrepreneurial traits.
  2. Balancing Roles: Every business requires three distinct roles - technician (doing), manager (planning), and entrepreneur (visionary). Learning how to balance these roles is crucial for success.
  3. Working On Your Business: Entrepreneurs must dedicate time working on strategic aspects rather than getting caught up in day-to-day operations.
  4. Systems Thinking: Developing efficient systems ensures consistent quality and allows for scalability in a growing business.
  5. Understanding Customers: Successful businesses focus on understanding customers’ needs and delivering exceptional value.
  6. Franchise Prototype: Treating your business as a franchise prototype helps create replicable systems and processes for consistent success.

About the Author

Michael E. Gerber is an entrepreneur, author, and business consultant. He has spent over 40 years helping small business owners transform their companies into successful enterprises. Gerber is the founder of E-Myth Worldwide, a company that provides coaching and training to entrepreneurs worldwide. He has authored several books on entrepreneurship and is recognized as one of the leading experts in small business management.

I score this book 4 moons: 🌕🌕🌕🌕🌑

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