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The Art of Changing Hearts, Minds, and Actions

Book cover for Enchantment

Author Guy Kawasaki

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“Enchantment” is a book written by Guy Kawasaki, which explores the art of influence and persuasion in both personal and professional settings. Through captivating storytelling and real-life examples, Kawasaki provides practical strategies for enchanting people, winning them over, and creating long-lasting relationships.

Key Points

  • The Power of Likeability: Kawasaki emphasizes the importance of likeability as a key factor in enchanting others. By being genuine, trustworthy, and empathetic, individuals can build strong connections with people around them.

  • Achieving Trustworthiness: The author suggests that trustworthiness can be established through competence, reliability, and integrity. By displaying these qualities consistently, individuals can gain the trust of others.

  • Overcoming Resistance: Kawasaki shares valuable insights on overcoming resistance when trying to persuade or enchant others. Strategies such as finding common ground, understanding objections, and providing social proof help to ease resistance and win people over.

  • Mastering Influence: The book delves into various techniques for influencing others effectively. These techniques include crafting a compelling narrative, using social media to engage with audiences authentically, leveraging reciprocity to create win-win situations, and cultivating “intrapreneurship” within organizations.

  • Building Enchanting Products: Kawasaki provides guidance on how to create products or services that captivate customers. He highlights the importance of designing products that are easy to use while also delivering extraordinary value.

About the Author

Guy Kawasaki is an entrepreneur, author, and speaker who has played a significant role in shaping the tech industry. He was one of Apple’s early employees responsible for marketing the Macintosh computer in 1984. Since then, he has authored multiple books on entrepreneurship and business success. With his extensive experience in innovation and marketing, Kawasaki offers valuable insights on how to enchant people in both personal and professional contexts.

I score this book 5 moons: 🌕🌕🌕🌕🌕

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