6 thoughts on “In game ads don’t work? Leave a comment

  1. I’m open to it for free games. As long as they’re well placed and used with common sense (they aren’t floating in the air every two steps, for example. On a billboard, a wall, is fine) they work with me.

    What I do have a problem with is in-game ads for games that aren’t free. I’ve been playing Counter-Strike 1.6 (and bought it, legally, a long, long time ago) for a long time, and they announced recently that Valve was going to be putting in-game ads in.

    The first thing that I was put off by was that they weren’t offering the game for free with the ads. Secondly, the servers aren’t hosted by Valve — other people spend at least 100 US a month to host dedicated gaming servers, and Valve is going to be making money for no reason. I wouldn’t mind it half as much if they hosted the servers.

  2. I’ve just written an article on this myself at http://blog.tn38.net/archives/2006/12/advertising_in.html and my fundamental feeling is that it’s OK as long as it ties in with the game and ensures the focus and momentum that games have isn’t lost.

    Another concern, as Shorty mentions, is that there are unlikely to be any subsidies for the consumer so we get the raw end of the deal here.

    What’s new eh?

  3. I love the idea of free games. However, I played the BK games and they were a far cry from Call of Duty 3, Zelda: Twilight Princess and Elder Scrolls IV: Oblivion. I like the concept though, and I’m in agreement that we’ll see it in the future, whether in the form of lower prices or free games altogether.

    I followed a link from a blog you designed because I was looking for more of your work, but you blog on the same thing I do on my on gaming blog/vlog. Subscribed 🙂

  4. Well, I think they can only work if they provide in-game controls and services. Like the /pizza command in Everquest. Plus, if you are going to implement ads like that, you might want to find providers in other nations as well to work with that.

  5. I’d be more than happy to take home a free Sims game filled with ads…so long as it doesn’t interfere with the gameplay (e.g no annoying pop up ads or anything). It is a life simulation anyway. Also, I’m cool with billboard ads in open world games like Crackdown (see my blog
    for more of my thoughts)

  6. Pingback: Doritos, an advergaming case study » Binary Moon » The home of Ben Gillbanks

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