6 thoughts on “Unexpected Benefits of A/B Testing Leave a comment

  1. Great blog post, Ben!

    Thanks for the Optimizely mention and would be glad to welcome your readers into the private beta. If they use the invite code BINARYMOON, we’ll give them priority access.

    Looking forward to the more detailed write-up in the future.

    Thanks again!
    Dan Siroker
    Co-Founder
    Optimizely

    1. Hey Dan – glad you liked the article and thanks for the invite code 🙂 I’ll be sure to mention that when I do a full review.

      Cheers

  2. Yeah, but just because you like orange, that doesn’t mean “the market” does. Just like those big red arrows, I hate them, but research has shown they work. If I didn’t implement what market research has shown, my sites would all have music and flowery backgrounds and be all girly. Know what I mean?

    1. Absolutely agree. I am not suggesting you design what you like – that’s the whole point of the article. What I am trying to say is that you put what you like/ think and try to look at things from the perspective of your users.

      Market research and A/B testing are really really important, but looking at things from a different perspective can be a big help

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