Ben
Ben is a lifelong Nintendo fan who likes to build websites, and make video games. He buys way too much Lego.
WordPress and Games
A few years ago, it would have been possible for somebody with no knowledge of marketing or business to launch a blog and end up making a decent amount of money. Others were quick to realise this and so things have become much more competitive now, and it is unlikely that a new blogger is going to just stumble into riches and fame. In order to increase your chance of success, you need to treat their blog like a business. A great way to do this is to create a blog plan and then follow it through.
There are a number of good reasons for why you will benefit from having a blog plan, including:
There are a few key things to decide when creating your blogging plan:
Writing a blog plan can be as simple or as complex as you like – so you always need to be realistic. Ensure you develop something you will stick to.
Unfortunately many (including myself) will write a blog plan, and then never look at it again. There’s a lot of benefit in just doing the initial research (simply because you’ve now defined your audience so know who to target) however you will do better if you work hard to stick to your plan.
A nice way to do this is to give yourself small targets and then celebrate each time you complete one. Another thing to do is to create a schedule. For example you might decide to post one article a week. Once you get into a routine it becomes much easier, and then you can look to adjust the routine.
One thing that’s worth doing is evaluating your plan. Once a month look back over your plan and see what you’ve done, what works and what didn’t. Look at what content is popular and plan more of it, likewise do less of the things that didn’t do so well. Measurement is important so use a service such as Google Analytics.
Have you made a blog content plan? What do you do to stay on target and ensure success?